Websites get visitors from various sources - Direct Traffic, Search Engines, Social Media or referring sites. Each Business has its own valuable traffic source. Understanding how visitors from each source behave in your website is crucial for conversion rate optimization.
Quality Score is the single most important number in your Google AdWords account. It determines the eligibility of your Ad to be ranked in the first page and the cost per click for your Ads.
Ad rank is the value that determines the position of the Ad.
Once you have set your campaign and revenue goals, the next step in your ‘Marketing process’ is adding goals in Analytics.
1) Go to Analytics Settings-> Click Edit Profile
2) Click Add Goal
Multivariate Testing: If you are currently working on improving conversion in your critical pages then you might have come across the term “Multivariate Testing’. A/B Testing is a simple concept. You test for two versions A and B and find out which version converts better. The variation can be any aspect of the page – design, colour of the button, headline, background colour or Call to Action.
Call to Actions in Internet Media/Marketing are words that facilitate visitors to take immediate action. Here are 9 popular call to action used in successful online publications and retail stores.
Google Page Rank are logarithmic value given to each web page based on its importance. The importance is determined by the number of citation(links) that a page receives both internally(from the same website) and externally(from Authoritative and New Websites). Earlier page rank was defined simplistically
The first step in Internet Marketing is getting visitors to your website, Facebook, Twitter or LinkedIn page. While it takes discipline and concentrated link building, keyword research and on-page optimization to get the right audience to your landing pages, all the efforts would be wasted if you are not focused on conversion. Too often businesses focus on the wrong Key Performance Indicators - Time on page, Bounce Rate and Browse Rate.
Click through rate(CTR) is the backbone of Internet Advertising. Although other metrics are being considered like the impact of indirect response to an Ad, agencies and marketers use click through rates to calculate the immediate impact of Advertising.
Formula
Bounce Rate: is one of the critical metrics used to measure user engagement.
Formula
Bounce Rate: (No of Single Page Visits)/ (Total Number of Visits) OR
Use of long Tail keywords in your Ad Groups will improve conversion and relevancy for your Ads. First of all you have to understand that Quality Score is measured separately for your Ad Group, Keywords, Ads, Network (Display and Search), Landing page and Account. The score is calculated on the fly when a user enters a search query. With long-tail keywords the volume of searches would be low.