Conversion – the one metric that make sense to all publishers and internet marketers. But often we forget to monitor the path, actions and behaviours that led to the conversion. The small steps that eventually led to conversion are called Micro-Conversions.
For Google Adwords Campaign, it is important to target the right location and language.
Location: When you place your Ads, you can target all countries and territories or you can choose the region/country or city. To select the region/country/city:
Meta Description is the text snippet that is visible just below the title of your page in Search Results. Although Google has announced in 2009, that Google’s algorithm doesn’t take into consideration the meta description and meta keywords for ranking each page, meta-description is important to improve your click through rate in SERPs.
Most Businesses hire conversion rate experts to get a lift in sales in the short-term. The expert while providing the services forgets to convince the Business Owner that the conversion rate optimization is not a short-term activity. It should be integrated into all Business processes.
Twitter Marketing has taken many shapes and forms over the past 5 years but a strategy that has proven effective for building brands is the practice of helping the user. Most Businesses will complaint that they don’t have time to listen to what the user is having for lunch or what they are going to do on weekends. In fact, you can focus on conversations that are relevant for your industry or your product/services. Here are some best practices:
If you have used Google Adwords for promoting your products/services, you might be aware of the difference between Search and Display networks. When you start with Adwords, it is a better strategy to use Automatic Placements. Google will choose placements based on the keywords in your Ad Group.
Every web page should mandatorily have a title. The title is provided by using a Title Tag <title>. If you click the view page source in any web page, you can see the title included under the <head> tag as follows:
Each industry tracks its own analytic variables to measure key performance indicators.
Google Adwords provides two types of delivery options: Standard Delivery and Accelerated Delivery.
Standard Delivery: The Standard delivery shows your Ad evenly throughout the Ad Network, allowing even exposure to your Ad. The Ad System will allocate your budget for the whole day.
Once you are running your Ad Campaigns in Google, you have to track the conversion to make decisions on your keywords, landing page optimization and overall bidding process. You can track conversion from your Ad Campaigns using Google Adwords tracking code or by using Google Analytics code.