Blogs

After you have developed a testable hypothesis, it is to time to create the variations of your control page. Follow these recommendations before creating the variations:

1) Brainstorm

Before you jump into creating variations of your control page, formulate a hypothesis. Hypothesis is an assumption about the occurrence of an event. For example, if you believe that changing your checkout button color from blue to green will improve conversion, then your hypothesis would be something like:

Bing SEO Reports is similar to the HTML Improvements feature in Google webmasters tool. In addition to HTML suggestions, Bing creates the report based on 15 SEO Best practices. The reports are run every two weeks. The main difference between SEO Analyzer and SEO Reports is that, the later generates reports based on the domains listed in the account. Some of the SEO suggestions are:

Microsoft has been trying hard to attract more webmasters to Bing with some nifty tools in the Bing Webmaster’s Tool collection. The latest and the most effective SEO tool is the Bing SEO Analyzer. 

As the name suggests, by entering a URL, the SEO Analyzer checks any verified domain pages for SEO errors.

On 1st June 2012, Google announced that it would retire Google website optimizer (GWO) on Aug 1st 2012. GWO was a free website optimization tool that allowed webmasters to improve conversion rate and user experience. 

We have been running a few tests to find out what makes the visitors click links, inside and below an article. When you have tools to measure user engagement at page level, make use of them. You will be surprised to learn that lot of your assumptions are wrong. It hurts but this is going to be one of the best learning experiences. 

No matter what Google tells about negative SEO, it does work. Competitors have cleverly used negative SEO to outrank genuine quality sites. Yeah..Yeah. Google has justified the penguin update and have said that negative SEO has little impact on well-known brands. The impact has been for scrapper sites and sites that used Black Hat SEO techniques.

Google Knowledge graph has changed information presentation for users. Search has always been a function of presenting webpage based on search query. Google has made a revolutionary step in changing how search takes place. Instead of the users repeating the search queries, Google has become more intelligent with Knowledge graph. 

It is a known fact that web users don’t read an article in its entirety. They will only read the article after skimming through the information and finding key phrases in the heading and sub-heading that are related to their problem. The skimming doesn’t stop at the text level.

Google URL shortener (Goo.gl) is just like bit.ly. You can access information about referrers, countries of visitors that have clicked your URL, Browser type and Platforms used by your visitor with the Goo.gl URL. But like in bit.ly links, the information would be public and can be accessed by other users having a Goo.gl account.