Blogs

When you set up your first Content Experiment, you might face a cookie domain name consistency error. This error is caused by using different domain name settings for Google Analytics and Content Experiments code. 

Bidding relentlessly without getting any feedback on impression share and competition can be inefficient. To fix this problem, Google AdWords has introduced the Auction Insight Report.

Google Algorithm has evolved over the past decade, and it has been evolving considerably in the past 3 years. The major changes from 2003 to 2010 was towards optimizing the results against sites and brands that were using SEO tactics that were black-hat, and spammy in nature.

Before you decide and pick the testing tool, consensus should be reached on the goal(s) that you are trying to achieve. Preferably, have one major goal.

How do you set a goal?

Google Adwords have enabled Businesses to attract clients with the intent of purchasing a product/service. But a large chunk of visits are still guided through Search Engines.

Google Analytics Profile allows Marketers to segment the traffic based on location. For most website, 2-3 countries would be contributing towards most of the revenue. Instead of filtering Google Analytics with custom segments, it is a better idea to create profiles for your top five target markets.

Here is the step-by-step tutorial:

Google Analytics has introduced Attribution Modelling. This has helped marketers learn more about Last Interactions, First Interaction and Assisted Conversions (More on this in another tutorial). But let us look at the difference between first interaction and last interaction.

Copywriting is a critical component in Pay per Click Ads. Even though you have structured your PPC accounts, the Headline, Description and Display URL are important elements in inviting users to your products. 

Here are six Best practices for PPC Ad Copywriting