Key Performance Indicators are the most important metric for your online Business. It shows how well you are doing against your Business Objectives. The type of Business defines your objective.
Google Analytics Profile allows Marketers to segment the traffic based on location. For most website, 2-3 countries would be contributing towards most of the revenue. Instead of filtering Google Analytics with custom segments, it is a better idea to create profiles for your top five target markets.
Here is the step-by-step tutorial:
Google Analytics has introduced Attribution Modelling. This has helped marketers learn more about Last Interactions, First Interaction and Assisted Conversions (More on this in another tutorial). But let us look at the difference between first interaction and last interaction.
Google Analytics has evolved into a complex analytic software. There are tons of data for analysis. But when it comes to key metrics that matches your business objective (read this article - KPI for Websites), you don’t need all of them. Google Custom Reports is the solution.
Analytic software does not ignore admin and team visits by default. You have to create filters to ignore the visits. In Google Analytics, filters can be set to exclude IP address visits, and report visits only from a subdomain or directory.
Steps to create a Filter to ignore team and admin visits in GA
With advanced segmentation, it has become easier to track visits from various campaign in Google Analytics. But marketers and agencies still use utm_source, utm_campaign and utm_medium to track click through of urls
Each industry tracks its own analytic variables to measure key performance indicators.
Websites get visitors from various sources - Direct Traffic, Search Engines, Social Media or referring sites. Each Business has its own valuable traffic source. Understanding how visitors from each source behave in your website is crucial for conversion rate optimization.
Once you have set your campaign and revenue goals, the next step in your ‘Marketing process’ is adding goals in Analytics.
1) Go to Analytics Settings-> Click Edit Profile
2) Click Add Goal
If you are managing multiple blogs or websites or even a single website on which your income depends on, then it is essential that you invest in Analytics Software. Now you might ask "Why you need to invest when Google Analytics gives you all the features for free".