Keywords are the fundamental building blocks for your Google Adwords campaign. The first thing that a Google Adwords newbie get stuck is in deciding the right keyword matching options. There are three Keyword matching options and one keyword elimination option.
Bidding relentlessly without getting any feedback on impression share and competition can be inefficient. To fix this problem, Google AdWords has introduced the Auction Insight Report.
Google Adwords have enabled Businesses to attract clients with the intent of purchasing a product/service. But a large chunk of visits are still guided through Search Engines.
When it comes to writing Google Ads, you will notice that apart from Bid Management, Campaign Structure (Keyword Grouping and Ad Group Management), landing page optimization and daily campaign monitoring, writing Ad Copy for different Persona is crucial to stand out in the SERP. It does not matter if you are the last Ad in the first page.
The success of a PPC campaign depends upon finding patterns in best converting Ads, Keywords and Ad-Groups. In order to optimize your campaign, monitoring the right variables is necessary. The 14 columns that you should monitor are:
1) Keyword - Should identify the intent of your audience/customer and the search pattern
Adwords Automated rules allow you to set conditions that trigger automatic account changes. For PPC marketers, this feature is useful in campaigns where frequent changes are common. As a Digital agency, you cannot ignore a campaign and expect rules to take over. The daily monitoring and changes are inevitable. But automated rules are useful if you have International clients.
Google’s AdWords keyword Grouper allows marketers to group thousands of keywords according to common themes.
If you have been running your Ads in Google AdWords and have received numerous impressions and clicks, this is the right time to enable enhanced CPC. With enhanced CPC, Google will determine the bid rate for you. Based on previous clicks and conversions, Google will increase your bid or lower your bid for better and worse performing keywords. Remember, the bid variation is based on conversion and not click through rate.
For Google Adwords Campaign, it is important to target the right location and language.
Location: When you place your Ads, you can target all countries and territories or you can choose the region/country or city. To select the region/country/city:
If you have used Google Adwords for promoting your products/services, you might be aware of the difference between Search and Display networks. When you start with Adwords, it is a better strategy to use Automatic Placements. Google will choose placements based on the keywords in your Ad Group.