Bounce Rate

Adjusted Bounce Rate introduced in Google Analytics

Bounce Rate is the percentage of visitors who just access one page in a website and then leaves.  If you have a popular blog, regular visitors will not access more than one page in a visit.  In such cases, Bounce rate based on page view would be meaningless.  Third Party Web Analytics Software like Clicky Web Analytics had been using time on page as a factor for determining Bounce Rate.