Quality Score (QS) determines the Ad Position and the actual Cost per Click. A low quality score means three things: your ad is not relevant for the keywords, the structure of the Ad Group is inconsistent and the landing page is not relevant.
For some strange reason, Google has disabled Quality Score from the default Adwords columns. For each keyword, Adwords calculates Quality Score based on the relevance with the Ad text and user’s search query. Performance of your Ad influences the value of the Quality Score.
What does the Quality Score Impact?
What would you do if you have used up all the best practices in creating effective Ads for Google Adwords and still haven’t received a good response? For competitive categories, this might be the case. The best strategy is to use Google Adwords Ad Extensions.
Persona marketing is not new in traditional marketing space. The best Direct Mail marketers create personas even before writing a single line of copy. It allows them to group together potential clients according to demographic, goals, desires and purchasing power.
Google Plus for Business has gone live for users all around the world. The news was announced on Nov 7th 2011 in the Official Google Blog. Features like Hangout and Circles are also available in the page. In addition to that the users who has +1ed your page will be classified to Following, Customers, VIPs and Team members.
Query Deserves Freshness(QDF) is a ranking factor used in Google Algorithm for time sensitive search phrases. For example, if you had searched for Steve Jobs when his death made news in October 5, you would have noticed websites constantly changing their rank in top 5 position for the term "Steve Jobs dead".
Link building continues to be an important activitiy for your Internet Marketing campaigns. Since Google Search Engine was built on the notion of citation (links), algorithm changes in the future will not alter the fundamentals.
1. Link Diversity
If you are managing multiple blogs or websites or even a single website on which your income depends on, then it is essential that you invest in Analytics Software. Now you might ask "Why you need to invest when Google Analytics gives you all the features for free".
On April 6th 2011, Google announced the new Event Goals feature. The new feature is still in Beta and would be available only to a handful of Google Analytics users.
How Event Goals can help you?