Google AdWords Remarketing allows advertisers to show relevant Ads to visitors based on their previous behaviour in your website. Let us say that you sell e-books and your website has over 21 categories of e-books. The visitor browsed only through the healthcare categories. This is a clear indication about the intent of the visitor.
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Although design and layout are important, don't get worked up about the overall aesthetic appeal of your newsletter.
Once you get visitors from Ad Campaigns, the next thing that you should focus on is conversion. If you are wondering why it is important to track conversion from Ad Campaigns, here are the reasons:
1) Save Money
Impression share is similar to market share. You and your competitors bid for impressions that can be attained for your Ads. Impression share is a competitive metric that provides information on the actual impression against the available impressions in your target market.
Most newsletters use excerpt instead of a full article. The monthly frequency of newsletters forces publishers to include lot of information in one edition. Providing multiple links in your newsletter tend to decrease user engagement both while reading the newsletter and on visiting your product/service pages (from the newsletter). Although the click through rates will be higher with more links in your newsletter, you have to focus on ‘Effective Engagement'.
Businesses often neglect about the subject used in their email campaigns and worry about Email open rate. Consumers are more likely to open an E-Mail newsletter with the subject “X Trends Update" than with the subject "X Newsletter #103". But you will be surprised to learn that popular formula used to create titles in Blogs (X Number #12 according to US Industry Reports, How to...., Top 10 ways to...
The open rate and click through rates in your E-Mail campaign is influenced by the opt-in process that you have deployed. If you have sneakingly put a check-box in your partner's website to subscribe to your newsletter or have cleverly put a default subscription in your report download or user registration form then your prospects are less likely to open your e-mail. So what are some of the best practice?
Websites get visitors from various sources - Direct Traffic, Search Engines, Social Media or referring sites. Each Business has its own valuable traffic source. Understanding how visitors from each source behave in your website is crucial for conversion rate optimization.
Quality Score is the single most important number in your Google AdWords account. It determines the eligibility of your Ad to be ranked in the first page and the cost per click for your Ads.
Ad rank is the value that determines the position of the Ad.
Once you have set your campaign and revenue goals, the next step in your ‘Marketing process’ is adding goals in Analytics.
1) Go to Analytics Settings-> Click Edit Profile
2) Click Add Goal